Gold at the price of silver, or the other way around

You can sell Gold at the price of Silver, or you can do the opposite.

You can innovate, delight and surprise your clients, put in that extra bit more passion and let it go for a remarkable price.

Or you can create something adequate, as per the market’s requirement and concentrate on the packaging.

These are two business paradigms. Both can make you money. Only one will make you stand out.