Imagine if you went to a pitch, say, at the Valley (or
wherever it is one goes to raise money for new ventures) and went without a
business plan, or cash projections, or even a product.
Imagine if you confessed
to not having a mission statement or a vision.
Imagine if instead of the above, you went with a simple
document: a profile. The profile of the individual most likely to
innovate, enterprise and think without boundary. Imagine selling, amongst other
things, curiosity and a sense of adventure, but no product.
The proposition is simple enough. The idea is to gather the people.
Screen and select from a large sample of the best and brightest, with
pre-defined psych metrics and tests to determine a balance of skill mixed with
experience. Unique personalities, suited not for a particular market or
product, but a particular organizational ethos.
This involves the conscious
creation of human resource excellence as the basic foundation, the premise that
with excellence in thought and clarity of general purpose, people can achieve
whatever challenge they are posed.
Imagine if your best business idea was simply to gather the
best team of individuals you could and give them a strong set of incentives,
and environment, to be all that they can be.
Imagine than asking for salary before research, compensation
before Capex, and motivation before motive.
If a Venture Capitalist could be convinced to have a team in
place first, and then seek to create a market, product or revenue channel
around this team, than I would like to
meet him or her. People create opportunity; seek them out first, seek out the ideas
and products later. Visions, plans, processes, procedures are all follow-on
activities. They should never be initiating ones.
Great men do great things. Great things do not create great
men.
It’s an approach so naive and delicately
unattractive, it might actually work.
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